Pay Per Click V/S Search Engine Optimization, Learn the Difference!
When deciding how to invest in Digital Marketing, knowing the difference between PPC (Pay-Per-Click) Ads and SEO (search engine optimization) is a must.
Thoroughly Researched SEO helps your Website or Brand’s Ranking on Search Engines like Google and Bing by making your page more relevant to users.
Although search listings are free, and no one can pay for a better ranking (except via sponsored PPC advertisements), SEO optimizes your reach by aligning your Brand and Product’s identity with the needs, searches, and preferences of your target demographic so that they see it first when they search for Products or Brands in your sector.
PPC Ads like Google Ads or Bing Ads are monetized online advertisements which appear above or around relevant searches and other content on the Web or Smartphone Apps with Ads. Running a PPC campaign does not improve your SEO rankings, despite what some may believe. PPC ads, however, will help your Brand connect to a wider audience online.
Still unsure about which your business should use: SEO, or a PPC Campaign? Explore how each works, and the benefits of both below:
SEO is the method of adding or including content on your Website or Social Media platform that can potentially improve your Brand’s visibility Online. Put simply- SEO helps your Brand show up first and more often in relevant searches.
Any SEO process begins by ensuring that the writing on your web content is clear, helpful, and descriptive about your Brand and Product. When conducting SEO, we explain your Brand/Product with simple, easy-to-read language, while including keywords that we have found after research to be popular with your target demographic.
After transforming your Web-Copy into something that will be the easiest for users to navigate and understand, we add the links to your site on other platforms and sites so that the Search algorithms know that your content is trending and should appear first.
While fairly easy to do, it is also easy to overdo SEO which leads Search algorithms to believe that your site is deceptive, thus it is recommended that you consult a professional Digital Marketer like PRYZM Media for your SEO needs.
Any Pay-Per-Click (PPC) advertising solution like Google Ads, Bing Ads, or Amazon PPC, allows you to pay for the chance to show Ads next to top searches on Search Engines, precisely when people are looking for what you have to offer.
With PPC solutions, you only pay when someone clicks on your ad to visit your site or to call your business, and thus the Ads increase your visibility to a larger audience Online.
PPC Ads can be tweaked at any time to reach a target group of people (by interest, geographical area, etc.) or updated to promote a specific deal or product. The rapid reconfigurability of PPCs is very valuable for small companies that cannot frequently update their SEO to share sales, promotions, or seasonal changes of their Products.
PPCs like Google Ads also enable the Marketing of your business outside of their Search Engine, via ads on relevant websites in the Google Display Network (GDN). The GDN consists of 1000s of sites across the web, where you can connect with even more potential customers.
You can pick specific sites from a PPC network, choose the types of people you would like to reach, or let us at PRYZM Media craft and execute a PPC Campaign list for you.
A PPC Ad solution like Google Ads does not have the same results as SEO, and will not improve your Organic Search Rankings. Because of their flexibility, however, PPC Ads can help businesses of all sizes grab the attention of people online at the exact moment they’re searching for a Product or Business like yours.
Congratulations on reading to the end of this Informational PPC v/s SEO Article! To conclude:-
- PPC and SEO are powerful tools of Digital Marketing.
- PPC Ads Improve Paid Web Visibility and Reach
- SEO Improves Organic Web Visibility and Search Result Ranking
- Both have Different Outcomes and Different Prices.
- For Maximum Effect, Combine SEO with PPC Marketing.
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